Identity ∙ Marketing Implementation ∙ Messaging ∙ Strategic Planning

Determine the impact of the Aderant brand with internal and external audiences, provide findings and recommendations. Build comprehensive messaging platform. Redesign corporate website to reflect brand and messaging refresh. Craft a marketing strategy to activate the new visual and verbal identity while aligning with top-down business goals.

Zella Actions

  • Corporate brand audit
  • Audience segmentation
  • Market analysis
  • Budget creation
  • Messaging
  • Content development
  • Design direction and implementation
  • Website wireframe
  • Website development
  • Marketing campaign creation
  • Marketing activity measurement
Final Deliverables

  • Market research findings and analysis
  • Messaging Framework
  • Go-to-Market Strategy
  • Marketing measurement tools
  • New visual brand elements
  • New corporate website
  • Website design