Events ∙ Marketing Implementation ∙ Media ∙ Messaging ∙ Strategic Planning

Program development and management on various initiatives within many product and corporate groups.

Zella Actions

  • Product launch activity management – Windows business group
  • Worldwide partner program management – Windows business group
  • Sales readiness collateral development – various business groups
  • Event strategy – various business groups
  • Tradeshow booth design – Windows business group
  • Communications management – Windows business group
  • Copy writing and editing – various business groups
  • Develop and implement internal awareness program – Windows business group
  • Plan and organize product promotion events – various business groups
  • Coordinate and manage “virtual” internal events – Windows business group
  • Vendor management – various business groups
  • Budget creation and management – various business groups
  • Recruit and manage conference speakers – various business groups
  • Build marketing toolkit for global localization – Windows business group
  • Manage US roll-out of global advertising campaign – US Windows business group
  • Executive communication and business management – Windows business group
Final Deliverables (fully or partially owned)

  • WW Partner Conference (Windows Participation)
  • Windows International Global Summit
  • WW Windows Vista Technology Adoption Program (partners)
  • WW Windows“ Event-in-a-box” rollout
  • US Enterprise Partner Program Management
  • “I’M A PC” Campaign Sneak Peak (US BMO)
  • Windows Pop-up Store Mother’s Day Promotion
  • Product Launch “TechSexy” Campaign (Windows Server)
  • “Gear-up” Sales Readiness Guide
  • Microsoft Global Summit (Windows Business Management)
  • Windows WW Deployment Days
  • Consumer Preference Campaign (CES for Windows business group)
  • Windows Vista VIP Program
  • IE8 Partner Readiness
  • Microsoft Desktop Optimization Program (Partner Management)
  • US Microsoft Deployment Optimization Program Proof-of-Concept Program