Events ∙ Identity ∙ Marketing Implementation ∙ Media ∙ Messaging

Establish a corporate level, global platform that provides employees consistent language to support external communications around Merger and Acquisition activities.Create a solid visual identity.Build and implement a program to establish, validate and drive new corporate vision and values.

Zella Actions

  • Messaging
  • Internal program strategy & implementation
  • Content development
  • Design direction and implementation
  • Copy writing
  • Internal employee satisfaction analysis
  • Executive workshops and training
Final Deliverables

  • Global Vision & Values Program Strategy
  • Program content
  • Program materials
  • Messaging Framework
  • Visual identity
  • Naming (Turaz)
  • Brand guidelines
  • Global “champions” workshop management