Seahawks Play 60

Events ∙ Marketing Implementation ∙ Strategic Planning

Create an event strategy to introduce and pilot the NFL Play60 program with the Seattle Seahawks organization. Develop and implement event logistics and together with Seahawks fan development, execute the event in Spokane, WA.

Zella Actions

  • Location scouting
  • Coordination with City of Spokane
  • Secure all permits
  • Demand generation
  • Registration planning and management
  • Statewide awareness
  • Coordinate special player appearances
  • Develop event activities
  • Onsite management
  • Recruit, train and manage volunteers
  • Define and manage player participation
  • Localize design direction and execution
  • Secure promotional giveaways
  • Measurement
Final Deliverables

  • Event strategy
  • Event implementation
  • Above plan fan participation
  • On target player participation
  • Printed collateral
  • SWAG
  • Social media assets
  • Localized Play60 digital assets
  • Post mortem analysis and recommendations