We are The Zella Company

We work to define and tailor a consistent vision that will enhance your event profile and audience experience.


Using marketing fundamentals, the Zella team will develop brand elements according to event goals and story to promote quality and resonance on every level.


By producing the event storyboard, we pair vision with attainable marketing strategies to use throughout the event production and in our management process.


The strategic planning and attention to every bit of detail is where we truly add value to your brand while leaving impressionable and impactful experiences.

Let us Discover. Define. Design. Deliver the perfect event for you.

We know that when marketing fundamentals are properly leveraged, with the overall objectives of your event as a driver, you are better positioned to see positive results.
It’s about aligning your activities to your goals, while maximizing your investment in marketing.

Services & Capabilities

Event Design & Decoration

  • Full Design and Décor
  • Venue Space Design
  • Furniture & Staging
  • Interior styling
  • Event Construction
  • Branding and Logo Creation
  • Banners & Signage
  • Invitation & Save the Dates
  • Custom Textile and upholstery
  • Fabrication
  • Lighting design and implementation
  • Food & Beverage Menus
  • In House Rental Inventory

Production & Operations

  • Consulting Services
  • Full Event Production & Operations
  • Event Logistics
  • Venue Booking Management
  • Location Scouting
  • Entertainment Booking and Management
  • Registration Management
  • Marketing Project Management
  • Event Goal Alignment
  • Budgeting
  • Event Staffing
  • Vender Management
  • Security
  • Celebrity & VIP Management
  • Load-In & Load-Out
  • Permitting

Branding, Promotion & Public Relations

  • Content Development
  • Public Relations
  • Print & Media Campaigns
  • Social Media
  • Website Management
  • Non Profit Partnerships
  • Partner Program Development
  • Promotional Collateral
  • Network Outreach
  • Demand Generation
  • Sponsorships Sales and Services
  • Auction Programing
  • Fundraising Methods
  • Event and Brand Activation
  • Branding Strategy & Implementation

Our Team

Michelle Taylor

CEO & Design

Susan Foster

Operations & Finance

Taber Lee

Director of Programs

Avery Hutcherson

Creative Director

Devon Keith

Project Manager

Alex Zissa

Project Coordinator

Natalie Aleman

Project Coordinator

Alex Velez

Logistics and Construction Management

Moses Foster

Fabrication Manager

Martin Velez

Logistics and Construction Management

Visit Us

Come visit us at our beautiful, brand new 22 thousand sqft offices to view our showroom and expansive and carefully curator inventory,
which allows us to visually produce a tangible experience before your event even begins.

Get Direction

Contact Us

We'd love to hear from you.



407 Radam Ln. Suite E100 Austin, TX 78745